Schoon Handmade Soap Logo, website and Social Media Design
Rooted in simplicity and softness, Schoon is a handmade soap brand that celebrates natural beauty and conscious living.
I developed the full visual identity—from the clean, elegant logo and organic floral motifs to the social media aesthetic and e-commerce website. The design balances warmth and clarity, using soft tones and tactile textures to reflect the artisanal care behind every product. The result is a calm, modern brand presence that feels as gentle and intentional as the soaps themselves.
www.schoonshop.com
I crafted a full identity system that mirrors the brand’s handmade ethos—clean, soft, and intentionally unpolished. The visual language pairs a minimalist logotype with a fresh, earthy palette: dusty blues, muted greens, and soft corals echo the natural ingredients and gentle experience of the product itself.
Photography was curated to feel honest and intimate—hands, textures, and natural light emphasise touch, material, and process. The modular layout used across web and social supports product storytelling without noise. The website itself is pared-back and elegant, making it easy to navigate while maintaining a quiet, confident presence.